Search, AI, data quality and B2B commerce. We explain the terms as briefly as possible and as precisely as needed. Practice, not textbook.
Application Programming Interface. Machine-to-machine interface through which Eywora communicates with your shop.
Eywora offers a REST and GraphQL API for catalog indexing, search queries and backend configuration. Ideal when you want full control of the frontend or want to automate your own workflows.
Search that interprets several product properties at once as filter signals.
"M12 tall A2 50 pcs" is broken down into four filters: size, form, material, quantity unit. Works with free order and varying spellings.
Platform admin UI for synonyms, boosts, banners and reporting.
The Eywora backend is operated by the business team, not engineering. Live preview is built in: every change can be checked in seconds.
A rule that ranks specific products higher in the result list.
Boosts can be based on margins, stock, seasonality or manually set criteria. Eywora documents every boost effect in the Search Debugger.
Share of visitors that become buyers, in percent.
Eywora measures conversion rate specifically on search sessions: who searched, who clicked, who bought. The most important performance indicator for search.
Click-through rate. Share of searches with a click on a result.
Eywora tracks CTR per result position and per search, separately for desktop and mobile. A drop in CTR signals ranking issues or missing visuals.
Concatenated words, typical of German and technical language.
"Hochdruckschlauch", "Edelstahlhutmutter", "Hydraulikölkühler": Eywora decomposes compounds automatically into components and uses each as a filter signal.
Data Processing Agreement under Art. 28 GDPR.
Contract between controller (you) and processor (Eywora) for GDPR-compliant processing. Included with Eywora. Details on the DPA page.
Typo correction that suggests alternatives.
Eywora automatically suggests corrected queries when the original input likely contains a typo. Works for words, brand names and order numbers.
European Article Number, 13-digit product identifier.
Eywora indexes EANs alongside in-house SKUs and manufacturer numbers. Inputs are detected automatically as EAN and mapped to the right article.
Distributed open-source search engine, the technical base for many modern search solutions.
Eywora uses Elasticsearch as its index backend, complemented by proprietary semantic layers for AI search understanding. Self-operated, with no cloud lock-in.
Mathematical representation of a term as a vector, the basis of semantic search.
Embeddings allow "V2A" and "A2 stainless steel" to be recognised as similar even when the words do not match. Eywora trains industry-specific embeddings.
Search with filter facets (e.g. size, material, colour) to refine results.
Eywora generates facets automatically from product attributes. Facets are recomputed dynamically with every search, no rigid upfront configuration needed.
Hit detection despite small deviations (typos, spelling variants).
Eywora configures fuzzy tolerance dynamically per search term: less tolerance for short words (3 characters), more for long ones.
EU General Data Protection Regulation.
Eywora is fully GDPR-compliant: hosted in Germany, DPA included, no transfer to third countries, no collection of end-user customer data.
Global Trade Item Number, the umbrella standard for EAN/UPC.
GTIN inputs are detected automatically in Eywora and mapped to the corresponding master SKU, even when the end customer enters variant codes.
Product quality value between 0 and 100 in the Health module.
Health Score rates every product on mandatory fields, attribute depth, image quality, consistency, availability and SEO data. Sorted and prioritised by revenue impact.
Data structure that enables fast search across the catalog.
Eywora builds a separate index per language or shop. Updates via API in seconds, via feed after every run. Hot updates for single products are possible.
International standard for information security.
Eywora is going through ISO 27001 certification. This documents a higher security level that is often a requirement in regulated industries.
Response time between a search query and the display of results.
Eywora delivers 47 ms on average. Latency directly affects conversion: every 100-ms delay can cost several percent in conversion.
Standardised designation for materials (e.g. 1.4301 = V2A = A2).
Eywora maintains material mappings across all common codes (DIN, EN, AISI, material number). Synonyms are recognised automatically.
Natural Language Processing. Machine processing of natural language.
NLP is the basis for Eywora understanding input like a human: synonyms, compound words, typos, industry jargon. Language models for German, English and further EU languages.
Original-equipment number, the manufacturer's own part number.
An OE number often has 5-15 functionally identical aftermarket IDs. Eywora maintains these cross-references and returns all compatible matches for one input.
Product Information Management. Central system for product-data maintenance.
Eywora connects to common PIM systems and custom solutions and takes over updates incrementally or via full sync.
Post-hoc ordering of search hits based on additional signals.
Eywora ranks initially by relevance and then re-orders by conversion signals, stock, margins, season and individual user signals. Per session, with no cookie tracking.
Industry-standard codes like DIN, ISO, EN for technical products.
"DIN 1587", "ISO 9001", "EN 853 1SN": Eywora detects standard codes automatically and uses them as hard filters, not as full text.
Tool that, for every hit, exposes why it lands in its position.
In the Eywora backend you see, for every hit, all ranking factors with their weight. Not a black box, but explainability.
Share of revenue generated via search.
In B2B shops the search share typically lies between 25 and 40%. Eywora measures this metric per day, week, month and category.
Search that understands meaning instead of letters.
Where classic search matches words, semantic search compares meanings via embeddings. "V2A" finds "A2 stainless steel" even though the words are different.
Stock Keeping Unit. In-house article number.
SKU inputs are treated as exact hits in Eywora, with cross-reference to variants and EAN/GTIN mappings.
Service Level Agreement. Contractually guaranteed availability and response time.
Eywora offers 99.5% availability by default. Premium SLA from €499/month with a guaranteed response time from 1 hour and a quarterly review.
Alternative term that should lead to the same hit.
Eywora maintains a mix of automatically learned and manually curated synonyms. Industry-jargon synonyms are derived automatically from your catalog.
Detection of searches with spelling errors.
Eywora configures typo tolerance dynamically by word length and context. Also for order numbers and brand names, not only for general words.
Trusted Information Security Assessment Exchange. Industry standard for the automotive sector.
TISAX requirements can be reviewed per customer on request. Eywora documents the relevant security measures; full certification is done on a per-project basis.
Splitting an input into individual search building blocks.
"stainless steel m12 nut" becomes three tokens. Eywora runs each token separately through synonym, typo and semantic analysis before merging them.
Technical and organisational measures under Art. 32 GDPR.
TOMs cover entry, access, use, separation, encryption and availability controls. Eywora documents TOMs as part of the DPA.
Database for storing and querying embeddings.
Vector databases enable semantic similarity search. Eywora combines classic inverted indexes (Elasticsearch) with vector lookups for hybrid search.
Image-based search with no manual tagging.
Eywora analyses product images automatically for shape, colour, material and style. Customers upload an image or link one from social media; Eywora finds similar products.
HTTP callback on defined events (e.g. after a product update).
Eywora sends webhooks for lifecycle events: index reload, plan change, incident notification. Receiver endpoint freely configurable.
A search query that returns zero hits.
Zero-result queries are direct revenue killers. Eywora tracks them automatically and delivers prioritised lists for range decisions.
No term found for "".
Write to us: we will add it.
We keep adding terms to the glossary that customers or prospects ask us about regularly. Suggestions: very welcome.