In Stock, but Invisible: The Zero-Results Problem

Why customers can't find your products even though they're in your catalog

A customer searches for "sneakers" – the shop stocks them, but only lists them as "trainers." The result: zero results, even though the goods are right there. Up to 15% of all site searches end exactly this way, and each one reduces purchase probability by as much as 88%. The real problem almost never lies in the product range, but in four avoidable flaws in search logic. We show you what they are – and how to fix them before they cost you more revenue.

September 15, 2026 · read Read article →

From Search Bar to Sales Tool:

How AI-powered product search becomes the strongest conversion lever in e-commerce

81% of shoppers leave a store immediately after an unsuccessful search — and many never return. Why the search bar is the most heavily used yet most underrated sales space in the entire store, and how guided selling, merchandising and real-time personalisation turn it into the strongest conversion lever available.

September 3, 2026 · 7 min read Read article →

Woman facing a hologram above her laptop showing product cards with material, size, voltage, category, a 72% Health Score and Search Results

Search & Conversion

Garbage in, garbage out:

How better product data turns your e-commerce search into a genuine revenue driver

A customer looks for a specific power drill – and doesn't find it, even though it has been in the range for ages. The culprit is rarely the search technology; it's what sits behind it: incomplete, inconsistent product data. Why 68% of abandoned FMCG orders come down to missing product information – and how clean data maintenance becomes a measurable revenue lever.

September 1, 2026 · 7 min read Read article →

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